We know you want to book more weddings—which is why after you create your account on WeddingWire, our Content Team will review and update your Storefront as needed in order to help your business stand out to couples.
Below you’ll find some helpful guidelines for creating and editing your Storefront.
Important Details to Include
- Your verified business name
- Your business address
- Your website
- Note: Facebook pages are acceptable if you don’t have a business website.
- Your phone number
Your Business Description
Your description was written by our expert team of content writers with a goal of improving conversion and boosting your SEO performance. Any edits you make should follow our Content Guidelines, which include:
- Proper spelling and grammar
- No copy/pasting from another source (including your own website)
- Headlines should be bolded (no other text should be bolded)
- Don’t use italics, underlines, <html> styling tags or hyperlinks
- All text should be left-aligned
- Bulleted lists must contain at least three items and include a colon
- Descriptions must be written in the third person (e.g. “this venue” instead of “our venue”)
- Language must be inclusive of all types of couples (e.g. use “couples” and avoid gender-specific words like “bride” and “groom”)
- Write with a neutral tone (we know you’re great, but please no phrases like “best wedding venue in ____")
- No promotional text, lists of awards, events, menus or reviews.
Formatting
Our formatting guidelines depend on your type of service (Venue, Catering, etc.) We’ve bolded the items that must be included.
Venues:
- Introduction
- Ex: [Company Name] is a [venue type] located in [City].
- One paragraph (3-4 sentences)
- No headers
- First sentence should include company name and location
- Facilities and capacity
- Services offered
- Cuisine
- Accommodations
- History
- Location details (nearby attractions, distance from airports and highways, etc.)
Catering:
- Introduction
- Ex: [Company Name] is a [category/service type] based in [City], [ST].
- One paragraph (3-4 sentences)
- No headers
- First sentence should include company name and location
- Services offered
- Cuisine
- Venues you work with
- History
Other Service Categories:
- Introduction
- Ex: [Company Name] is a [category/service type] based in [City], [ST].
- One paragraph (3-4 sentences)
- No headers
- First sentence should include the company name and location
- Experience
- Services offered
- Ex: designs, products offered
- Areas covered
Photos
Storefronts on WeddingWire should feature high-quality photos showcasing your wedding-related services and the products you offer. A minimum of eight photos are needed to complete your Storefront and should follow the below guidelines:
- Your main image should be landscape orientation.
- Photo descriptions will be reviewed and updated by our Content Team for spelling, grammar, and accuracy.
- No words in all caps.
- Ceremony and reception venues should feature at least one photo of the event space.
Photos should not include the following:
- Contact details such as website, email, phone numbers or references to social media sites
- Screenshots from computer screens or mobile devices
- Promotional or event posters, advertisements, award certificates or logos
- Small watermarks/logos over photos that don’t include contact details are ok.
- Montages, collages, frames or blurred edges
- Exclusions apply to allow montages for photographers, videographers, photo booth, beauty and health, and dress and attire vendors (i.e. “before and after” photos and front and back views of dresses).
- Reviews from past customers
Respect and Inclusion
We take love seriously! Please make sure your content is respectful to all by:
- Using inclusive language (like “couple” instead of “bride”)
- Avoiding discriminatory language or insensitive rhetoric that may romanticize a history of slavery
- Including diverse images of couples on your Storefront
Want more information on our inclusivity policies and practices? Check out our Nondiscrimination Policy.