Support Center
We know you want to book more weddings—which is why after you create your Paid account on WeddingWire, our Content Team will review and update your Storefront as needed in order to help your business stand out to couples and to improve your ranking across top search engines. Once our Content Team reviews and updates your Storefront (typically within 14 days of signing up), you will receive an email from the WeddingPro Content Team letting you know if any updates were made to your Storefront(s).
Common Storefront edits can include an updated business description that meets our requirements, edited photo captions, or the removal of photos that do not adhere to our guidelines.
Our Content Team may also make necessary Storefront changes at other points of your contract’s lifecycle - any changes made will be in line without our guidelines, will always be made with your best interests, and will be notified to you shortly after the changes have been made.
Below you’ll find some helpful guidelines for creating and editing your Storefront.
Important Details to Include
- Your verified business name
- Your business address
- Your website
- Note: Active business Facebook pages or active business Instagram pages are acceptable if you don’t have a business website.
- Your phone number
Your Business Description
Your description was written by our expert team of content writers with the goal of creating an engaging and informative experience while also improving conversion and boosting your SEO performance. These descriptions have been created using the information provided to our writers on your Storefront and your website, and they have been tailored to best reflect your business, your services, and your unique selling points.
Keeping our content writers’ description intact is in your best interest, but if you do need to make any edits, please do follow our Content Guidelines, which include:
- Proper spelling and grammar
- No copy/pasting from another source (including your own website)
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Section headings should be bolded (Services Offered, Facilities and Capacity, etc.) and no other text should be bolded
- Don’t use italics, underlines, <html> styling tags or hyperlinks
- All text should be left-aligned
- Bulleted lists must contain at least four items and include a colon to introduce the list
- Descriptions must be written in the third person (e.g. “this venue” instead of “our venue”)
- Language must be inclusive of all types of couples (e.g. use “couples” and avoid gender-specific words like “bride” and “groom”)
- Write with a neutral tone (we know you’re great, but please no phrases like “best wedding venue in ____")
- No promotional text, lists of awards, events, menus or reviews
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Section headings should be bolded (Services Offered, Facilities and Capacity, etc.) and no other text should be bolded
Formatting
Our formatting guidelines depend on your type of service (Venue, Catering, etc.) We’ve bolded the items that must be included.
Venues:
- Introduction
- Ex: [Company Name] is a [venue type] located in [City].
- One paragraph (3-4 sentences)
- No headers
- First sentence should include company name and location
- Facilities and capacity
- Services offered
- Cuisine
- Accommodations
- History
- Location details (nearby attractions, distance from airports and highways, etc.)
Catering:
- Introduction
- Ex: [Company Name] is a [category/service type] based in [City], [ST].
- One paragraph (3-4 sentences)
- No headers
- First sentence should include company name and location
- Services offered
- Cuisine
- Experience (or History)
All Other Vendor Categories (Photographers, Florists, Wedding Cakes, etc.):
- Introduction
- Ex: [Company Name] is a [category/service type] based in [City], [ST].
- One paragraph (3-4 sentences)
- No headers
- First sentence should include the company name and location
- Experience
- Services offered
- Ex: designs, products offered
- Areas covered
Photos
Storefronts on WeddingWire should feature high-quality photos showcasing your wedding-related services and the products you offer. A minimum of eight photos are needed to complete your Storefront and need to follow the below guidelines:
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It is mandatory that your Storefront has a main image that is in landscape orientation.
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Photo descriptions will be reviewed and updated by our Content Team for spelling, grammar, suitability, and accuracy.
- No words in all caps.
- Ceremony and reception venues should feature at least one photo of the event space.
Photos should not include the following:
- Contact details such as website, email, phone numbers or references to social media sites
- Screenshots from computer screens or mobile devices
- Promotional or event posters, advertisements, award certificates or logos
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Small watermarks/logos over photos that don’t include contact details or URLs may be accepted.
- Montages, collages, frames or blurred edges
- Exclusions apply to allow montages for photographers, videographers, photo booth, beauty and health, and dress and attire vendors (i.e. “before and after” photos and front and back views of dresses).
- Reviews from past customers
Respect and Inclusion
We take love seriously! Please make sure your content is respectful to all by:
- Using inclusive language (like “couple” instead of “bride”)
- Avoiding discriminatory language or insensitive rhetoric that may romanticize a history of slavery
- Including diverse images of couples on your Storefront
Want more information on our inclusivity policies and practices? Check out our Nondiscrimination Policy.